Entrepreneurship Blog

1) I think that this particular venture would be best sold as soon as it is considered profitable  - within a few years, since the manufacturing aspect of my product would be better suited to a large company with the capabilities to produce at higher rates than I think I ever could. This would allow me to make a large profit while being able to move on to other projects that I could either sustainably maintain for a long time or turn and sell for profit like this one. 2) This exit strategy makes the most sense since I don't have large scale production available to me. This is also not a passion project - I'm sure I would be bored of this pretty quickly and I would like to work on other things that motivate me more. The most interesting portion of this project to me would be the launch and marketing aspects, those of which are established early on and would later taper off to maintaining a consumer base, which I'm not as interested in. 3) It's influence some of the m

How To Fail At Almost Everything And Still Win Big 1) The book was about making the most of opportunities and working towards your own success, no matter the circumstances along the way. Some of the most important points touch upon building systems rather than goals, which are easily disappointing and discouraging, and finding the best ways to use your energy to keep yourself going.  2) It is good to find your motivations in life and use them to fuel your success. I think that it ties in to the class by helping someone to find projects they're interested in and to keep up with them across the class. I would have liked to have read this towards the beginning of the class rather than the end. 3) I think an exercise which evaluates ones energy levels would be an interesting activity for the class. For maybe a week or so, evaluate what activities you enjoy, where you enjoy doing them, for how long, and at what time of day. Finding the most efficient methods to work hard and stil

1) This semester I'm taking a digital arts course. Part of this course's assignments involve filling 50 pages in a sketchbook over the six weeks of class. Due to this, I've had to fill at least a page every day if not more. In the past, I've been very hesitant about taking risks in my sketchbooks since I didn't want to look back on bad pieces. However, because I had to draw so much, it was impossible for me to take the same amount of time to draw and I had to keep coming up with objects outside of my comfort zone to vary up the types of drawing I was doing. There have been days where my sketches have been pretty bad - especially once I fell behind and had to do three or four pages in one day. 2) I learned to be less cautious about what I draw. Because I have been pushing myself, in spite of failure, I have gotten significantly better at shading and feel pretty good about drawing a lot of things I hadn't felt comfortable doing before. 3) Failure is not, in it

EXISTING MARKET Talking to a few potential customers, it seems that customization is key moving forward for this product. While the colors available seemed nice, a lot of the appeal of this product comes from it's use as a decorative object. Because of this, it might be nice to have patterns or other designs available in the future for the product. Another idea that was brought up by one of the interviewees was to create a planter of a material that could be drawn on, whether by chalk or erasable marker. The second topic for expansion related to the access of information. One of the potential clients was concerned with their lack of knowledge on plants and said that this could impact their decision to purchase the product. If it came with a small pamphlet with rudimentary information, they would feel more inclined to go through with the purchase. I think it could be an easy addition to the project. NEW MARKET I think that currently my target market has been college students

My venture concept consists of a windowsill planter for indoor plants, made of recyclable materials that adapts to smaller living arrangements and busier life schedules. In the following paper I will explain how this concept arose, the concept itself, and how this concept will succeed and ultimately grow. OPPORTUNITY The main cornerstone for the opportunity of this project arises from the move to urban environments. With growing populations, homes are smaller and many people choose to live in apartments rather than houses. Because of this, backyards and gardens are becoming less common despite people still finding interest and use in plant life. Another aspect that comes hand in hand with modernity is the business of everyday life. People don’t have as much leisure time to spend time gardening and if one is prone to travel, indoor plants without proper care will wither and die. This problem will continue to grow, accentuated by climate change affecting outdoor temperatures and

1) Experience with budgeting and planning VRIN - Not entirely unique but a good base to have. It could be substitutable by an accountant or project manager. 2) Personal experience with plant ownership and use VRIN - While lacking uniqueness, it puts me in a better position than someone who would want to pick up this project solely for monetary reasons. It is not easily substitutable, it would have to be something that someone else brings into the project themselves. 3) Access to prototyping options VRIN - With the ability and resources to develop a prototype, this is moderately unique and non-substitutable. 4) Direct connection to an entrepreneur VRIN- This is a pretty unique resource and that can't be easily substituted. 5) Moderate financial availability VRIN - Certainly not unique and very easily substitutable by someone else with much more capital than my own. 6) Second language proficiency VRIN - It's value lies in it's non-uniqueness, it expands the po

There was no additional feedback given since the last elevator pitch. I simply tried to edit and better express the ideas I've had for the previous two pitches. The phrasing has certainly improved from the first time I recorded the pitch. I maintained the background from the last video which I think was better than the original.

1) The book dealt with the topics of social media and how best to cultivate an online presence and environment in the modern age. 2) Marketing is a large part of bringing a product to market. Nowadays, social media is a cornerstone for the marketing process, one that if done properly can provide a lot of exposure at little to no cost. Having a better grasp on how to fully utilize social media is a wonderful tool to better the projects we develop in class. 3) To create a content curation page based on the information and tips provided by the book revolving around the topic or topics of your product. For example, in my case, it could be a Pinterest board with pictures of people keeping their plants in the product we have developed. As additional appeal, choose those with pets to increase views and clicks. 4) Learning to focus on curation rather than just production was an important take away from the book. While it should be dealt with carefully and respectfully (with plenty of cre

1. A twenty year old student from UF. They work with 3-D printing and designs of prototypes and models of a variety of products. - They fulfill the role of supplier. - They are a friend of mine from back in highschool that have a lot of experience in developing and producing 3-D designs that I would likely need to create the planter itself. - They could help me develop the initial prototypes for the windowsill planter and help me get in touch with larger producers. - They have good contacts and can help get an initial design to attract both investors and customers.   2. A forty two year old nursery garden worker. They deal with the transport and care of various plants. - They fulfill the role of expert in industry. - They were working at a local nursery near my home in Orlando. They took some time to answer my questions. - They were able to give me additional information as to what plants grow best indoors, what other products exist on the market, some simple tips for caring f

1) You: I'm a sophomore, majoring in Linguistics with an interest in Psychology and Sociology. I come from a Hispanic background, which means that cooking is pretty important to me. I've had a couple of experiences with developing mentor ship and leadership programs during high school. I have experience in writing, music, game design, and debate. I have created a budget plan before and broke even on a business venture. Primarily, I would like to develop this design for my personal use, with the added benefit of profiting. I want to be able to foster an interest and love for plants in other people as well. 2) What: A planter that is attachable to sills or balconies, with a sleek, durable, simple design that requires little maintenance. It would be nice for it to have attachable and detachable parts so as to replace and rearrange the plants depending on ones needs. Additionally, the goal would be to have it made out of recycled or at least recyclable materials. 3) Who: Younge

My customer avatar is a 21 year old college student, senior year, majoring in Education. Their hobbies include playing tennis, sculpting, and cooking. They have an grey electric car and are focused on conservation efforts as much as they can. While not following politics strongly, they identify with candidates that are moving forward with plans against climate change and self-identify as an independent with liberal values and ideas. They are 1st generation American and are the middle child of three, with a younger sister and an older brother.  They have some things in common with me. I also enjoy cooking and this is an aspect of customers that I wish to appeal to as well. Additionally, I am also 1st generation American but I think there is a large quantity of students that are also so it is a valuable demographic to take into account.

This pitch included the recyclable aspects of the new ideas behind the design, as well as the mention of adjustable portions. These were the biggest impacts of feedback to the project. I did not receive feedback for the previous pitch so there is none to reflect on. The additions to the content of the pitch reflect the feedback across other comments to this project.