15 - Figuring Out Buyer Behavior No.2
Interview Summary
For two of the interviewees, they picked up plants on a whim at local stores while going to purchase other things. They were low priced and appeared to be low maintenance. One of them purchased them as decoration while the other picked up a plant specifically for their cat (catnip). They both came in containers that were not particularly beautiful but they planned to buy a nicer container at a later date. One of them picked it up on a whim at a store once more while the other purchased it online. The third interviewee specifically went to a plant nursery and picked out specific herb plants for their house, picking up their container there as well.
The person who bought the plant as decoration ended up really liking it and bought more later on, by returning to the same store. They started purchasing the containers online so that they could pick out the best combinations for their apartment. They do have some trouble with taking care of them when they go home.
The person who bought the plant for their cat found that their pet kept batting the plant of the windowsill and making a mess with the dirt. Since the plant wilts when it is placed on the ground, they regret not having a better alternative to keep the plant stationed on the windowsill.
The person who approached the purchase with previous knowledge is happy with their choices but wishes that they had more space to be able to have a greater variety of herbs.
The greatest market will be on whim purchases. Offering these planters in stores may be more effective. If they are to go on an online store, it is better to focus on the most common ones like Amazon. Providing a small guidebook to go along with the planter, especially for the indoor conditions since these will remain similar across households, would help purchasers select the ideal candidates for their indoor gardens.
For two of the interviewees, they picked up plants on a whim at local stores while going to purchase other things. They were low priced and appeared to be low maintenance. One of them purchased them as decoration while the other picked up a plant specifically for their cat (catnip). They both came in containers that were not particularly beautiful but they planned to buy a nicer container at a later date. One of them picked it up on a whim at a store once more while the other purchased it online. The third interviewee specifically went to a plant nursery and picked out specific herb plants for their house, picking up their container there as well.
The person who bought the plant as decoration ended up really liking it and bought more later on, by returning to the same store. They started purchasing the containers online so that they could pick out the best combinations for their apartment. They do have some trouble with taking care of them when they go home.
The person who bought the plant for their cat found that their pet kept batting the plant of the windowsill and making a mess with the dirt. Since the plant wilts when it is placed on the ground, they regret not having a better alternative to keep the plant stationed on the windowsill.
The person who approached the purchase with previous knowledge is happy with their choices but wishes that they had more space to be able to have a greater variety of herbs.
The greatest market will be on whim purchases. Offering these planters in stores may be more effective. If they are to go on an online store, it is better to focus on the most common ones like Amazon. Providing a small guidebook to go along with the planter, especially for the indoor conditions since these will remain similar across households, would help purchasers select the ideal candidates for their indoor gardens.
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