Forming an Opportunity Belief
1) There needs to be a better way to have indoor plants.
2) The unmet need is that students that enjoy having plants cannot do so because most don't have personal outdoor areas. Any plants they do want to have must be kept indoors, specifically near windows for sunlight. Windows lack sills large enough to place traditional planter boxes.
- Students, as well as people in cities that tend to live in housing without exteriors have this need.
- The need comes from housing becoming smaller and more close together, making backyards and balconies both less available and more expensive.
- Placing bulky planters indoors, using more expensive LED herbal planters, using smaller pots to place on windows (making it difficult to close blinds)
- I am 65% sure this problem exists.
4) Customer #1: They were used to having fresh herbs available back in their parents home. Being more suburban they had a backyard where they were able to grow them without an issue. Upon coming to UF, they realized that fresh herbs are expensive and attempted to grow the herbs indoors. Due to a lack of window space, the plants kept dying. They've placed a single pot on the window sill which is bulky and disrupts the blinds. The solution is effective but not satisfactory.
Customer #2: Despite having outside space for planting, they want to grow a different type of plant that is not suited to the hotter weather. They've chosen to grow it indoors and have placed a planter near a large window. It was an effective solution.
Customer #3: Her boyfriend and her wanted to have some plants indoors for decoration. Due to a lack of windows across the apartment, all of the plants had to be kept near the light sources. They had trouble regulating water, temperature, and sunlight which led to the plants having trouble surviving. They gave up on trying to grow the plants. The solution was nonexistent.
5) I learned that the main problems of growing plants indoors involve space and sunlight. There needs to be both room to grow them in and sunlight to sustain them. I think the most surprising aspect is that I'm not sure how to tackle sunlight problem in apartments with few or small windows.
7) I think that there is still an opportunity here. Plants can serve both functional and aesthetic uses; therefore, as long as the upkeep is minimal, even individuals without much interest may be interested if the solution provides a stylistic purpose. I think being able to target and become efficient with window space is the easiest and more attainable problem to tackle, rather than trying to produce the effects of sunlight on plants inside. I think adaptability is the more important of the two; so long as it is based on overarching views and the plan is not tweaked to be so specific as to only be useful to an individual.
2) The unmet need is that students that enjoy having plants cannot do so because most don't have personal outdoor areas. Any plants they do want to have must be kept indoors, specifically near windows for sunlight. Windows lack sills large enough to place traditional planter boxes.
- Students, as well as people in cities that tend to live in housing without exteriors have this need.
- The need comes from housing becoming smaller and more close together, making backyards and balconies both less available and more expensive.
- Placing bulky planters indoors, using more expensive LED herbal planters, using smaller pots to place on windows (making it difficult to close blinds)
- I am 65% sure this problem exists.
4) Customer #1: They were used to having fresh herbs available back in their parents home. Being more suburban they had a backyard where they were able to grow them without an issue. Upon coming to UF, they realized that fresh herbs are expensive and attempted to grow the herbs indoors. Due to a lack of window space, the plants kept dying. They've placed a single pot on the window sill which is bulky and disrupts the blinds. The solution is effective but not satisfactory.
Customer #2: Despite having outside space for planting, they want to grow a different type of plant that is not suited to the hotter weather. They've chosen to grow it indoors and have placed a planter near a large window. It was an effective solution.
Customer #3: Her boyfriend and her wanted to have some plants indoors for decoration. Due to a lack of windows across the apartment, all of the plants had to be kept near the light sources. They had trouble regulating water, temperature, and sunlight which led to the plants having trouble surviving. They gave up on trying to grow the plants. The solution was nonexistent.
5) I learned that the main problems of growing plants indoors involve space and sunlight. There needs to be both room to grow them in and sunlight to sustain them. I think the most surprising aspect is that I'm not sure how to tackle sunlight problem in apartments with few or small windows.
7) I think that there is still an opportunity here. Plants can serve both functional and aesthetic uses; therefore, as long as the upkeep is minimal, even individuals without much interest may be interested if the solution provides a stylistic purpose. I think being able to target and become efficient with window space is the easiest and more attainable problem to tackle, rather than trying to produce the effects of sunlight on plants inside. I think adaptability is the more important of the two; so long as it is based on overarching views and the plan is not tweaked to be so specific as to only be useful to an individual.
Hello Ana,
ReplyDeleteI was very happy after reading your post, simply due to the fact that it was very wholesome and a problem that has never affected me since I do not grow plants in my bedroom. However, I do agree that there is a massive opportunity for this. Simply by having an alternative to keep plants healthy within bedrooms, there will be an increased demand in this product. Also, you have the interior design consumer base who will surely look to implement plants to their interior room designs. Best of luck with this project!
Great post, Ana. This is a very unique topic and also one I can resonate it with as I have tried my hand at small space gardening in previous apartments. I definitely agree with your conclusion that space and lighting are very important for the plants. Many apartments nowadays have little to no balcony space or backyard/porch therefore having no place but completely indoors. One potential solution could be more resistant plants that are known to grow stubbornly even with the lack of ideal conditions.
ReplyDelete