7 - Testing the Hypothesis, Part 1
1) Difficulties with growing indoor plants in small living arrangements 2) Who: Residents in smaller living arrangements with an interest in plants What: Lack of constant sunlight and space required to grow plants Why: Growing indoor plants in these conditions are often ineffective or impossible 3) Apart from individuals who are already interested in indoor plants, either for use (herbs, fruits, vegetables) or aesthetic, if provided with easy, attractive options for growing them, customers outside of the target market may be interested. It's easier to target a certain area. Windows provide the easiest way to have plants reach sunlight. Therefore, the product can revolve around this portion to create something that can attach easily and self-sustain for the most part. We are moving towards smaller housing; for many people, they lived with nature all around them and letting go of having backyards and gardens is not only difficult but often unpleasant. If provided wi