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Showing posts from May, 2019

7 - Testing the Hypothesis, Part 1

1) Difficulties with growing indoor plants in small living arrangements 2) Who: Residents in smaller living arrangements with an interest in plants      What: Lack of constant sunlight and space required to grow plants      Why: Growing indoor plants in these conditions are often ineffective or impossible 3) Apart from individuals who are already interested in indoor plants, either for use (herbs, fruits, vegetables) or aesthetic, if provided with easy, attractive options for growing them, customers outside of the target market may be interested. It's easier to target a certain area. Windows provide the easiest way to have plants reach sunlight. Therefore, the product can revolve around this portion to create something that can attach easily and self-sustain for the most part. We are moving towards smaller housing; for many people, they lived with nature all around them and letting go of having backyards and gardens is not only difficult but often unpleasant. If provided wi

6 - Identifying Opportunities in Economic and Regulatory Trends

Opportunity 1 New York Times, Economics Section It suggests that in order for rideshare companies to continue, passengers will have to pay more in order to keep the market from falling. The target customers would be the passengers; finding ways to acquire easy transportation at a lower cost. This could be done by providing competing prices or offering new alternatives. It's relatively difficult - probably requires high start up capital for most solutions. - People prefer to pay less, not more. If one can offer an equivalent service at a better rate, you get more customers which makes up for the lesser charge. Opportunity 2 NPR, Economy Section The article talks about mothers who work for grocery delivery apps. The women do not seem particularly happy about these jobs and it seems to pay less than they could hope. However, the job does have the benefit of flexibility and the protection of not having to drive around strangers. This signals a potential workforce that is looki

5 - Identifying Local Opportunities

Opportunity 1 "Failure to regulate powerful utilities is 'rallying cry for change'" https://infoweb-newsbank-com.lp.hscl.ufl.edu/apps/news/document-view?p=WORLDNEWS&t=pubname%3AORLB%21Orlando%2BSentinel%252C%2BThe%2B%2528FL%2529/year%3A2019%212019/mody%3A0531%21May%2B31&f=advanced&action=browse&format=text&docref=news/173C3E2963FBBF08 The article covers the rising problem related to the lack of regulation of utility company rates and the rising prices due to this. Besides the issue, they talk about rallying tax payers to oppose the lawmakers in charge Affected: Homeowners and renters Opportunity 2 "Robert Knight: Santa Fe, Ichetucknee suffering death by a thousand cuts" https://infoweb-newsbank-com.lp.hscl.ufl.edu/apps/news/document-view?p=WORLDNEWS&t=pubname%3AGSGB%21Gainesville%2BSun%252C%2BThe%2B%2528FL%2529/year%3A2019%212019/mody%3A0530%21May%2B30&f=advanced&action=browse&format=text&doc

Forming an Opportunity Belief

1) There needs to be a better way to have indoor plants. 2) The unmet need is that students that enjoy having plants cannot do so because most don't have personal outdoor areas. Any plants they do want to have must be kept indoors, specifically near windows for sunlight. Windows lack sills large enough to place traditional planter boxes. - Students, as well as people in cities that tend to live in housing without exteriors have this need. - The need comes from housing becoming smaller and more close together, making backyards and balconies both less available and more expensive. - Placing bulky planters indoors, using more expensive LED herbal planters, using smaller pots to place on windows (making it difficult to close blinds) - I am 65% sure this problem exists. 4) Customer #1: They were used to having fresh herbs available back in their parents home. Being more suburban they had a backyard where they were able to grow them without an issue. Upon coming to UF, they reali

My Entrepreneurship Story

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After being employed at a software sales firm for over 20 years, my father was fired from his job. He got a second one soon enough but resigned from that one before even being there for a year to start a business of his own alongside a partner he had worked with prior to this. They opened up a sales consultation firm; they would sell the software from the company he had initially worked for but being outside of the company now, they could also sell a secondary product that when combined together could significantly streamline the sales process of the companies that purchased the software. Currently, they are looking for other software that further improve upon the products they sell. Rather than simply offering a product, my father attempts to offer solutions. He troubleshoots the business that he plans to sell to, identifies how his product can provide solutions and promote growth, and presents a report of estimated gains as well as how the products will expand alongside the

Bug List

1. Google docs has poor design capabilities for their documents; lots of fonts are missing and certain design options from Word aren't available - Google docs is meant to share and edit information across groups of people; it is not, primarily, a publishing platform 2. Laptop screens are hard to look at in the day light; this discourages one from working outside - Originally, computers were meant to stay stationary and inside 3. My closet shelves aren't useful; some shelves can be used for storage but for the most part, shelves require additional storage tacked on to them for clothes - The shelves are cheaper and allow more flexibility in choosing storage options 4. There are limited options of cat products at pet shops; less toys, less information, less collars, and less food choices - Owners often choose cats for their low maintenance. Therefore, they are not motivated to purchase items for them 5. My roommates dog rips through his toys almost immediately and lea

Publish a Test Post

This is a test post for a blog required by ENT 3003